{"id":7199,"date":"2026-03-04T10:20:01","date_gmt":"2026-03-04T10:20:01","guid":{"rendered":"https:\/\/guitarradegranada.com\/who-we-are\/"},"modified":"2026-03-23T14:36:05","modified_gmt":"2026-03-23T14:36:05","slug":"who-we-are","status":"publish","type":"page","link":"https:\/\/guitarradegranada.com\/en\/who-we-are\/","title":{"rendered":"Who we are"},"content":{"rendered":"\n<div class=\"slider-wrapper relative\" id=\"slider-1942163947\" >\n    <div class=\"slider slider-nav-circle slider-nav-large slider-nav-light slider-style-normal\"\n        data-flickity-options='{\n            \"cellAlign\": \"center\",\n            \"imagesLoaded\": true,\n            \"lazyLoad\": 1,\n            \"freeScroll\": false,\n            \"wrapAround\": true,\n            \"autoPlay\": 6000,\n            \"pauseAutoPlayOnHover\" : true,\n            \"prevNextButtons\": true,\n            \"contain\" : true,\n            \"adaptiveHeight\" : true,\n            \"dragThreshold\" : 10,\n            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data-orig-size=\"5472,3648\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.2&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS 6D&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1743505415&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;50&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.008&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"La Guitarreria de Granada Casa Bitar\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Guitarist Ayman Bitar&lt;\/p&gt;\n\" data-large-file=\"https:\/\/guitarradegranada.com\/wp-content\/uploads\/2026\/01\/La-Guitarreria-de-Granada-Casa-Bitar-1024x683.jpg\" \/>                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-1026606643\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                     <div data-animate=\"flipInY\">           <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h1 class=\"alt-font\">THE GUITAR SHOP OF GRANADA<\/h1>\n\n<div class=\"is-divider divider clearfix\" ><\/div>\n\n<h2 class=\"uppercase\" style=\"text-align: center;\"><span style=\"font-size: 90%;\">Handicraft Shop and Workshop in the Heart of Granada<\/span><\/h2>\n<div class=\"is-divider divider clearfix\" ><\/div>\n\n\n              <\/div>\n           <\/div>\n       <\/div>                     \n<style>\n#text-box-1026606643 {\n  width: 67%;\n}\n#text-box-1026606643 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1273103934 {\n  padding-top: 500px;\n}\n#banner-1273103934 .overlay {\n  background-color: rgba(72, 70, 64, 0.13);\n}\n#banner-1273103934 .banner-bg img {\n  object-position: 58% 58%;\n}\n<\/style>\n  <\/div>\n\n\n\n  <div class=\"banner has-hover\" id=\"banner-1262252126\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <img loading=\"lazy\" decoding=\"async\" width=\"926\" height=\"1024\" src=\"https:\/\/guitarradegranada.com\/wp-content\/uploads\/2026\/01\/La-guitarreria-de-Granada-1-926x1024.jpg\" class=\"bg attachment-large size-large\" alt=\"The guitar maker of Granada\" data-attachment-id=\"7209\" data-permalink=\"https:\/\/guitarradegranada.com\/en\/bitar-guitar-shop-online\/the-guitar-maker-of-granada\/#main\" data-orig-file=\"https:\/\/guitarradegranada.com\/wp-content\/uploads\/2026\/01\/La-guitarreria-de-Granada-1.jpg\" data-orig-size=\"1063,1176\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"The guitar maker of Granada\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;The guitar maker of Granada&lt;\/p&gt;\n\" data-large-file=\"https:\/\/guitarradegranada.com\/wp-content\/uploads\/2026\/01\/La-guitarreria-de-Granada-1-926x1024.jpg\" \/>                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-732703725\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n\t<div id=\"text-1277182217\" class=\"text\">\n\t\t\n\n<h3 class=\"uppercase\"><strong>Your guitar store in Granada<\/strong><\/h3>\n<p>Between history, handicrafts and music on the Cuesta de Gom\u00e9rez on the way to the Alhambra<\/p>\n\t\t\n<style>\n#text-1277182217 {\n  font-size: 1.25rem;\n  line-height: 1.8;\n  color: rgb(255, 255, 255);\n}\n#text-1277182217 > * {\n  color: rgb(255, 255, 255);\n}\n<\/style>\n\t<\/div>\n\t\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-732703725 {\n  width: 58%;\n}\n#text-box-732703725 .text-box-content {\n  font-size: 66%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1262252126 {\n  padding-top: 500px;\n}\n#banner-1262252126 .banner-bg img {\n  object-position: 43% 36%;\n}\n<\/style>\n  <\/div>\n\n\n\n     <\/div>\n\n     <div class=\"loading-spin dark large centered\"><\/div>\n\n\t<\/div>\n\n\n<div class=\"text-center\"><div class=\"is-divider divider clearfix\" style=\"margin-top:0.8em;margin-bottom:0.8em;height:1px;\"><\/div><\/div>\n\n\n\t<section class=\"section dark\" id=\"section_1128348121\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-center\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" style=\"color:rgb(0, 0, 0);\">Our Mission<\/span><b aria-hidden=\"true\"><\/b><\/h3><\/div>\n\n<div class=\"row\"  id=\"row-443229837\">\n\n\n\t<div id=\"col-1126614499\" class=\"col medium-1 small-12 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-214255491\" class=\"col medium-10 small-12 large-10\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-3923106855\" class=\"text\">\n\t\t\n\n<p>Our mission is to offer high quality guitars for all levels, from beginners to professionals, accompanied by the best specialized advice to help you find the perfect instrument for you.<\/p>\n<p>In addition, we have a carefully selected range of accessories (strings, cases, tuners, handcrafted capos and more) that complement the guitar playing experience.<\/p>\n\t\t\n<style>\n#text-3923106855 {\n  text-align: center;\n  color: rgb(0, 0, 0);\n}\n#text-3923106855 > * {\n  color: rgb(0, 0, 0);\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2034695333\" class=\"col medium-1 small-12 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1128348121 {\n  padding-top: 15px;\n  padding-bottom: 15px;\n  background-color: rgba(194, 182, 164, 0.62);\n}\n<\/style>\n\t<\/section>\n\t\n<div class=\"container section-title-container\" style=\"margin-top:25px;margin-bottom:0px;max-width:1122px;\"><h3 class=\"section-title section-title-center\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" style=\"font-size:81%;\">Our Artisan Workshop<\/span><b aria-hidden=\"true\"><\/b><\/h3><\/div>\n\n\n\t<section class=\"section\" id=\"section_1094862319\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-width:0px 0px 0px 0px;margin:0px 0px 0px 0px;\">\n\t<\/div>\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n\t<div id=\"gap-1413872307\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1413872307 {\n  padding-top: 15px;\n}\n@media (min-width:550px) {\n  #gap-1413872307 {\n    padding-top: 18px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row\"  id=\"row-1009083811\">\n\n\n\t<div id=\"col-321814213\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_795019541\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/guitarradegranada.com\/wp-content\/uploads\/2026\/01\/La-Guitarreria-de-Granada-Casa-Bitar-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"La Guitarreria de Granada\" srcset=\"https:\/\/guitarradegranada.com\/wp-content\/uploads\/2026\/01\/La-Guitarreria-de-Granada-Casa-Bitar-1024x683.jpg 1024w, https:\/\/guitarradegranada.com\/wp-content\/uploads\/2026\/01\/La-Guitarreria-de-Granada-Casa-Bitar-629x419.jpg 629w, https:\/\/guitarradegranada.com\/wp-content\/uploads\/2026\/01\/La-Guitarreria-de-Granada-Casa-Bitar-64x43.jpg 64w, https:\/\/guitarradegranada.com\/wp-content\/uploads\/2026\/01\/La-Guitarreria-de-Granada-Casa-Bitar-300x200.jpg 300w, https:\/\/guitarradegranada.com\/wp-content\/uploads\/2026\/01\/La-Guitarreria-de-Granada-Casa-Bitar-768x512.jpg 768w, https:\/\/guitarradegranada.com\/wp-content\/uploads\/2026\/01\/La-Guitarreria-de-Granada-Casa-Bitar-1536x1024.jpg 1536w, https:\/\/guitarradegranada.com\/wp-content\/uploads\/2026\/01\/La-Guitarreria-de-Granada-Casa-Bitar-2048x1365.jpg 2048w, https:\/\/guitarradegranada.com\/wp-content\/uploads\/2026\/01\/La-Guitarreria-de-Granada-Casa-Bitar-1320x880.jpg 1320w, https:\/\/guitarradegranada.com\/wp-content\/uploads\/2026\/01\/La-Guitarreria-de-Granada-Casa-Bitar-90x60.jpg 90w, https:\/\/guitarradegranada.com\/wp-content\/uploads\/2026\/01\/La-Guitarreria-de-Granada-Casa-Bitar-135x90.jpg 135w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" data-attachment-id=\"7207\" data-permalink=\"https:\/\/guitarradegranada.com\/en\/bitar-guitar-shop-online\/la-guitarreria-de-granada-casa-bitar\/#main\" data-orig-file=\"https:\/\/guitarradegranada.com\/wp-content\/uploads\/2026\/01\/La-Guitarreria-de-Granada-Casa-Bitar.jpg\" data-orig-size=\"5472,3648\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.2&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS 6D&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1743505415&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;50&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.008&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"La Guitarreria de Granada Casa Bitar\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Guitarist Ayman Bitar&lt;\/p&gt;\n\" data-large-file=\"https:\/\/guitarradegranada.com\/wp-content\/uploads\/2026\/01\/La-Guitarreria-de-Granada-Casa-Bitar-1024x683.jpg\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_795019541 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-655457898\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>In our own workshop in Granada, we are proud to keep alive the tradition of craftsmanship in the manufacture and restoration of guitars. We use traditional methods that have been passed down from generation to generation, guaranteeing the authenticity and quality of each piece we create. We are one of the few workshops that still produces handmade wooden capos, using artisanal systems that allow a perfect fit and an impeccable sound. This seemingly small detail is fundamental to guarantee a unique musical experience.<\/p>\n<p>Every guitar that passes through our hands is not only an instrument, but a work of art that reflects our deep connection to the music and tradition of the Spanish and Flamenco guitar. From the initial design to the final touches of restoration, we dedicate time and effort at every stage of the process to ensure that the sound, aesthetics and functionality of each guitar are exceptional.<\/p>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\t<div id=\"gap-1451088686\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1451088686 {\n  padding-top: 15px;\n}\n@media (min-width:550px) {\n  #gap-1451088686 {\n    padding-top: 18px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1094862319 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  margin-bottom: 25px;\n  min-height: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n<div class=\"container section-title-container\" style=\"margin-top:13px;margin-bottom:10px;\"><h3 class=\"section-title section-title-center\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" >Our Values<\/span><b aria-hidden=\"true\"><\/b><\/h3><\/div>\n\n\n\t<div id=\"gap-1799202115\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1799202115 {\n  padding-top: 0px;\n}\n@media (min-width:550px) {\n  #gap-1799202115 {\n    padding-top: 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"gap-1081615319\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1081615319 {\n  padding-top: 15px;\n}\n@media (min-width:550px) {\n  #gap-1081615319 {\n    padding-top: 18px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row\"  id=\"row-1449516249\">\n\n\n\t<div id=\"col-1818212383\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><strong>&#8211; Local handicrafts:<\/strong><\/p>\n<p>We are proud to manufacture and select products of proximity, made with local materials and with a high quality standard. We work hand in hand with local artisans and suppliers, supporting the local economy and ensuring that each product is made with the utmost care and dedication. Our philosophy is to offer items that are not only representative of our land, but also reflect the excellence and authenticity that we seek in each piece.<\/p>\n<p><strong>&#8211; Experience and passion:<\/strong><\/p>\n<p>With years of experience in the sector, we offer a professional advisory service that adapts to the needs of each client. Our passion for what we do is reflected in the close and personalized attention we provide, making sure that each customer receives the best guidance, whether to choose a product or resolve any questions that may arise. A job well done.<\/p>\n<p><strong>&#8211; Tradition and innovation:<\/strong><\/p>\n<p>We believe in the importance of keeping traditions alive, but we also understand that innovation is key to keep improving and offering the best to our customers. That&#8217;s why we combine traditional techniques with a modern approach to customer service, ensuring that the shopping experience is as enriching as the products we offer. 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Meet us and find your ideal guitar today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guitarradegranada.com\/en\/who-we-are\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who we are - LA GUITARRER\u00cdA DE GRANADA\" \/>\n<meta property=\"og:description\" content=\"Artisans of guitars in Granada: tradition, quality and passion for music. 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